Everybody loves to buy gold jewelry. The sad reality is, in most of the places, specially in Indian rural places, people buy gold jewelry as an investment instead of buying it as a royal thing.
At the time of purchase, people usually ask us about the price if they sell us back to it (which they will not do it) and compare selling and buying price. Most of customers do not buy gold jewelry with this silly reason (in my view). Therefore we always suggest buying gold jewelry as investment is never a good option.
Gold jewelry is meant to wear as a symbol of royalty just like other things like buying of Royal Royce in car or Rolex Watch. For a jeweler, one handmade ornament, it takes a lot of hard work in days to make one gold ornament. Hence, if you are looking for something to invest, gold jewelry is not wise decision.